Limerick City & County Council is developing a new food-led tourism initiative as part of an EU-funded project called SLOWTOUR. The project focuses on “slow tourism”, which means creating more meaningful and relaxed visitor experiences, encouraging people to spend more time in a place, connect with local people and experience local culture, food and heritage in an authentic way.
Slow tourism is a community centred, low carbon approach to destination development that prioritises longer stays, meaningful engagement with place, environmental stewardship, and the retention of local economic value, ensuring that tourism enhances quality of life for residents while improving the quality of experience for visitors.
In Limerick, this includes celebrating our food heritage, local producers, markets, traditional and modern food culture, and connecting it with the city's industrial and cultural heritage, such as historic market areas, riverfront spaces and former industrial sites that shape Limerick’s identity today.
As part of this initiative, we are exploring the development of a SLOWTOUR Food Festival and related experiences. We are inviting residents, students, creatives, community groups and anyone interested in helping shape the festival to submit ideas for the festival name and logo.
Submit your ideas by 3rd July for the festival name and logo for a chance to win a €50 Limerick Gift Card!
